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Toastmasters International - Where Leaders are Made

Toastmasters International unveiled its refreshed brand on August 17, 2011.  Since that date, I’ve seen and heard many comments about the new brand.  Some were positive and some were not so good.  I encourage every member to review the  history of the Toastmasters brand to see how much work was involved in the process. 

Toastmasters recognized the need for a brand refreshing in 2008 and preliminary discussions were held on in 2009.  Branding agencies were researched and interviewed and in November 2009, a company by the name of Innovation Protocol was selected.  Many of their employees are current or former Toastmasters. 

The agency partner Innovation Protocol spent several month researching Toastmasters.  They:

• Talked with members, District leaders, board members, potential members and visitors of Toastmasters Clubs
• Reviewed Toastmasters materials
• Attended conferences, club meetings and Club Officer training
• Researched the competition

Research revealed that the Toastmasters brand was lost.  While Toastmasters encourages Club and District individuality, they also encourage us to communicate a consistent message around the world.  Many Districts had they own banners and logos adding to the inconsistency of the Toastmasters brand. 

The Toastmasters logo was changed by removing the continents to equally represent the 116 countries where Toastmasters meet. The globe represents worldwide presence and the tilt of the latitude and longitude lines implies motion. The globe emblem will always be a part of Toastmasters and is used as a seal on the back of manuals and other official documents.

For more details on the new brand, visit the brand portal at www.toastmasters.org/vbp/ to access newly branded templates and resources to help your club refresh their materials. 

Our responsibility as members is to reinforce the new brand through consistency in our Clubs. This means, updating agendas, websites, letterheads and business cards.  Badges and pins are now different so when you order these items from Toastmasters International, you will receive the newly branded material.  

Think about how Toastmasters has helped you then share with your Clubs and with our District PRO Anthony 'Tony' Longley at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .  We would love to print your story in the next edition of the Sunshiner.

Kindest regards,
Pamela D. Rolle, DTM
District 47 Governor